About Us

Heritage

Modern Bakeries was established in 1997 with the ambitious vision to become the market leader in the Egyptian bakeries industry. Gladly, shortly after its establishment, the Company succeeded in becoming Egypt’s single largest full-fledged bakery products producer. Not only is Modern Bakeries the pioneer of the retail packed bread market in Egypt, it also extended its portfolio organically and inorganically to include fresh pastries and cakes.

 

The Company Owns Three Best-in-Class Brands

Rich Bake: Egypt’s leading packed bread enjoying the highest market share.
Brunch: Egypt’s leading fresh croissant & pate
Razz Cake: The latest addition to Modern Bakeries’ family.
Al Makhbaz: The latest addition to Modern Bakeries’ family.

In addition to its strong retail presence. Modern Bakeries dominates the bakery food service sector with prominent customers namely McDonalds, KFC, Hardee’s and Burger king

 

Our Mission

As Modern Bakeries, our mission is to provide consumers with products of the greatest possible value. Thereby gaining and holding their respect and loyalty while maintain our company’s growth. We strive to remain in the lead by using the latest technology to help us provide the best quality products.

 

Our Values

We feel a deep responsibility towards our employees and are committed to a safe work environment for all. We also value our customers’ loyalty and satisfaction and are always keen on improving our products to suit their desires and needs. We believe growth is necessary to provide opportunities on an ever increasing scale. Therefore, we are dedicated to profitable growth as a company, and growth as individuals.